For more ease and speedy payments Amazon is launching its own virtual currency for U.S. customers in May. It will help to purchase games, apps and in-app items on Kindle Fire.
To promote their virtual currency and make it populor among people Amazon will be distributing tens of millions of dollars’ worth of coins in May for free; to purchase developers apps on Kindle Fire in Amazon store.
Amazon developers will continue to earn 70% profit share when anyone will purchase through Amazon Coins. The good thing is that the developers have no need to make any changes to their existing products that are available on the store as this functionality will be automatically added. This new addition means more traffic to developers games and increased moetization.